The meteoric growth of Moocall must be one of the more incredible success stories of any Irish agriculture manufacturing company. Moocall certainly reinforces the old proverb that “necessity is the mother of invention”, but even the Moocall inventors Niall Austin, Michael Stanley and Emmet Savage must be impressed by the scale of their success.
The Moocall was launched at the National Ploughing Championships in September 2014. Prototypes generated a huge amount of interest with more than 500 units being pre-ordered.
Since then over 25,000 sensors have been sold worldwide in 59 different countries. Moocall is headquartered in Blackrock, Co Dublin where it employs a multilingual team of 25 personnel. Moocall continue to develop their products and have recently launched a new non-slip red rubber. This new rubber makes it easier to attach to the tail (simply pull the strap by hand, no need to use the ratchet) as it is designed to be worn looser on the tail. The downward facing fins, prevent it from slipping off the tail even when it is worn relatively loose.
James Brennan, Mullinahone, Co Tipperary has a suckler herd of 70 cows but also runs his own agri supply company Four Seasons Agri 086 014 4444. James is on the road every day supplying beef and dry cow minerals and is especially busy in the spring as he is the agent for Provimilk calf and lamb milk replacer.
James has been using the Moocall sensor for 3 years and says he could not combine his suckler enterprise with his retail business without the Moocall. James claims the Moocall is the best investment in the farm and has paid for itself after one year. “The margins in sucklers are tight, you cannot afford losses, I never miss a calving with Moocall”